Helpling SingaporeSEO & AI Briefing · May 2026
Six-month review · YoY confirmed
+101% The organic search baseline at Helpling has more than doubled.
The honest read. Pre-CNY baseline at Helpling was 58K organic sessions per month. Post-CNY, the baseline has settled at 118K. Confirmed by year-on-year: April 2026 is +37% over April 2025.
"AI is a wave you either ride or die."
Bhavin Mehta, on LinkedIn
Baseline shift
+101%
▲ pre-CNY vs post-CNY
Apr 2026 YoY
+37%
▲ vs Apr 2025
Mar 2026 YoY
+187%
▲ vs Mar 2025
SG SERP top 1
3/4
▲ live SG SERP today

The baseline has shifted up

Sep to Nov 2025 was Helpling's stable pre-CNY plateau. April 2026 is the post-CNY plateau. Both are clean reads of "normal" demand at two points in time.

Pre-CNY baseline · Oct + Nov 2025
58.8K
monthly organic sessions, average
+101%
Post-CNY baseline · April 2026
118K
monthly organic sessions
Year-on-year confirmation

April 2026 sessions are +37% over April 2025. March 2026 was +187% over March 2025. This is sustained category growth, not a CNY spike.

16 months of organic search at Helpling

The full picture, from January 2025. CNY peaks in both years. The 2026 baseline is double the 2025 baseline.

GA4 organic sessions per month, Jan 2025 to Apr 2026
Helpling GA4 · channel = Organic Search
2026 2025
200K 150K 100K 50K 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr 2025 2026 CNY 2025 CNY 2026

What this briefing covers