Helpling SingaporeSEO & AI Briefing · May 2026
Performance · 16-month view, YoY confirmed

Sixteen months of real numbers.

All charts pulled from Helpling's own Google Search Console and Google Analytics 4. Going back to January 2025 so the year-on-year story is visible at a glance.

1. Year-on-year, every month is up

Same month, this year versus last year. Confirms the lift is structural, not seasonal.

Month
2025
2026
YoY
January
72,394
74,874
+3%
February
61,846
129,435
+109%
March
57,534
164,944
+187%
April
85,937
118,093
+37%
Plain read

Even at April's "post-CNY trough", Helpling is +37% over April 2025. The peak in March was +187% over March 2025. This is sustained category growth.

2. Sixteen months of organic search

GA4 organic sessions per month, Jan 2025 to Apr 2026
Helpling GA4 · channel = Organic Search
2026 2025
200K 150K 100K 50K 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr 2025 2026 CNY 2025 CNY 2026

3. Branded vs non-branded clicks

Branded clicks reflect demand for the Helpling name. Non-branded clicks reflect category capture. Non-branded grew 49% over six months.

GSC clicks split, last 7 months
Source: Helpling GSC
Non-branded Branded
25K 19K 13K 6K 0 Oct 25 Nov 25 Dec 25 Jan 26 Feb 26 Mar 26

Non-branded growth

Month
Clicks
October 2025
6,543
November 2025
6,922
December 2025
11,991
January 2026
8,946
February 2026
9,574
March 2026
10,289

Branded clicks

Month
Clicks
October 2025
7,605
November 2025
7,476
December 2025
12,586
January 2026
10,264
February 2026
7,831
March 2026
8,442

4. Impressions and ranking position

Impressions track how often Helpling shows up in search. Position tracks where. Both moved in our favour.

Impressions per month
+248% Nov to Mar
2M 1.3M 0.7M 0 549K 554K 752K 546K 755K 1.93M Oct Nov Dec Jan Feb Mar
Avg position on commercial keywords
Lower is better. From 7.6 to 7.4, peaking at 5.85 in Feb
3 7 11 15 Oct Nov Dec Jan Feb Mar Apr

5. Where April traffic came from

Channel mix for the most recent full month. Organic Search is one of four channels above 100K.

April 2026 sessions by channel
Source: Helpling GA4
50K 100K 150K 200K 250K Paid Social Paid Search Direct Organic Search Email Unassigned Referral Cross-network Organic Social 251K 136K 132K 118K 72K 28K 21K 17K 13K

6. Mobile dominates

Last 30 days. Mobile drives 79% of organic sessions.

Sessions by device, April 2026
Source: Helpling GA4
Mobile · 79% Desktop · 19% 953,235 sessions 223,620 25K Mobile Desktop Tablet

7. Live Singapore SERP, May 4, 2026

Verified using DataForSEO Singapore SERP scrape, an hour before this page was published.

Search query
Top organic competitor
Helpling
Status
cleaning services singapore
Urban Company at #2
#1
organic #1
post renovation cleaning
SGcleanXpert at #2
#1
organic #1
sofa cleaning singapore
CleanLab at #2
#1
organic #1
aircon servicing singapore
Gain City, Urban Company
#9
closing in
What to read here

Helpling holds the No.1 organic position on three of four head terms today. Aircon is the breakout opportunity. Six months ago this keyword sat at position 30. Now it's at 9. The May content already drafted is what closes the gap to top three.