| # | Query | Mar imp | AI Overview | Other SERP feature | Helpling cited? |
|---|---|---|---|---|---|
| 1 | how to clean a carpet | 374,156 | Yes | — | 3+ refs |
| 2 | how to clean bathroom | 227,718 | Yes | — | cited |
| 3 | best window cleaning tips | 53,063 | No | Video carousel above organic | — |
| 4 | how to clean leather couch | 30,237 | Yes | — | 3+ refs |
| 5 | how to remove food stains | 28,162 | Yes | — | — |
| 6 | how to repair leaky pipe | 27,036 | No | Featured snippet (Lowe's) | — |
| 7 | how to clean windows | 26,434 | Yes | — | — |
| 8 | how to fix air conditioner | 11,791 | Yes | — | cited |
| 9 | how to clean washing machine | 5,517 | Yes | — | 2+ refs |
| 10 | house cleaning service | 10,435 | No | Local Pack above organic | — |
March's 2.26M impressions are explained by two stacked drivers: (1) Helpling's content sprint expanded ranking into long-tail informational queries that carry massive impression volume but compressed CTR, and (2) the Singapore SERP for those informational queries now triggers AI Overviews that answer the query without sending a click. 88.6% of tested March impression volume sits on AI-Overview-triggering queries. The remaining 11% sits on queries with other CTR-compressing surfaces (video carousel, featured snippet, Local Pack), so the click-compression pattern is consistent across all top queries. Helpling is cited as a source inside the AI Overview on at least 5 of the 7 AIO queries tested, which is the AEO win we are building toward.
clients/helpling-sg/data-analysis/exports/top30-mar-nonbranded.json + DataForSEO live SERP API.